👏🇮🇹 𝗖𝗟𝗔𝗦𝗦 from Como 1907 and adidas.
— Football Tweet ⚽ (@Footballtweet) July 26, 2026
Instead of unveiling their new 2026/27 shirt in a studio or photoshoot, Como chose to introduce it to the people and fans who keep their city running.
Restaurant staff and ferry-terminal workers wore the new jersey while serving… pic.twitter.com/SE7JnIoatS